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'Good Is Winning' Social Media Campaign for Pope's U.S. Visit

Last edited 24th July 2015

'Good Is Winning' Social Media Campaign for Pope's U.S. Visit

A broad digital media project to coincide with Pope Francis' visit this fall to the United States aims to recruit and interact with young people, particularly those who do not think of themselves as religious. These "nones," as researchers have called them, are especially found among the millennial generation, generally defined as those who came of age around the year 2000.

The "Good Is Winning" campaign will be conducted by a "digital street team," a group of 30 social media-savvy millennials who will shepherd the communications effort before, during and after the pope's visit. Visit this article to read more.


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