Twitter is credited for the latest big win in Collective Shout's battle against the sexploitation of young girls and women by advertisers, corporations, department stores and the media.
The offending items were bikini knickers aimed at tweens and teens that came emblazoned with raunchy slogans ranging from "I love rich boys" to "Call Me" and "I love boys in uniform." One of Collective Shout's young mums took to Twitter to alert her friends - and it went viral. Within two days of that first tweet, not only was the Girls Xpress undies taken off the shelves of all Kmart stores, but Kmart's Managing Director, Guy Russo issued a public apology. Visit this article to read more.